Tuesday, November 10, 2015

Save Water PSA/Poster

California Drought Awareness, designed by Jared S. ©2015

What is the issue?

  • 2015 is the #1 most driest year on record in California.
  • January is the driest month in California
  • Due to the drought, California cut water usage down by 31%
  • More of 70% of California is in extreme drought.
  • Wildlife is dying out in California because of the drought.

Why should we care?

  • Obviously, water is vital for survival.
  • Water shortages can affect food growth from farms.
  • Since California has one of the most profitable economies in the world, a drought will greatly affect it as a whole.
  • This drought could also take a toll on wildlife, like plants and animals.
  • Wildfires are also increasing due to the drought, and due to the shortage of water, they are more difficult to put out.

What can we do about it?

  • When washing dishes, pots, or pans, don't let the water run.
  • Install a low-flow shower head. Cut down from 10 minute showers to 5 minute showers.
  • Use a broom instead of a hose to clean sidewalks and streets.
  • Consider planting drought-tolerant plants.
  • Run only full loads when washing your clothes.


These are my sketch ideas for the project.

I attempted to "shock" my audience by showing just how dry California is. California was, at one point, a very well-watered state. Since California is in a drought, it is very dry, and most dry things are very crusty. This sparked my idea for the cracked California in my work.

My overall message told others that California only has a few drops of water left, and that we have to conserve those drops before they are gone.


My means for this message is to have people use different methods of water conservation. A single person won't save much, but if we have a large body of people doing what that person is doing, then the amount of water saved will add up over time. 

My "Eureka!" moment while working on this project seemed similar to a lot of other people. The idea of the faucet attached to California was fairly common around the office, but I believe that I portrayed it well. 






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